while I agree the key is to incentivize the current backers, the point I was trying to make is if you have stretch goals that give value add to the current backers AT their current levels, it encourages them to go out and find more backers which IMHO increases your total more than getting a few people to up their pledges.
That way all those people who can't go higher - because of financial limitations they are under, are still working toward increasing the total.
Can you give me an example?
I think I'm a bit confused.
Say you have supporter levels A ($25), B ($50), C ($75) and D ($100)
I support at "Level C" which gets the stuff from "Level A" and "Level B".
Level A guys get a PDF of the book
Level B guys get a Hard Copy of the book
Level C gets a Kickstarter exclussive adventure module. There might be more cool stuff I want at "Level D", but I just can't afford anymore right now.
Ok so your stretch goals:
at $2,500 over Level A (and everyone else) gets a Kickstarter exclussive PDF with detailed char sheets of 5 most wanted bad guys
at $5,000 over you up it to 10 bad guys (again everyone benefits)
at $7,500 over you up it to 12 bad guys and everyone at Level B and above gets a poster map
at $10,000 over Level B becomes a two sided map and Level C gets a Kickstarter Exclusive PDF with a couple of adventures in it
at $15,000 over Level A gets 5 more guys, Level B gets another Map and Level C Gets a second adventure.
With this kind of model, as you get more Backing Dollars, I get more stuff - but I didn't HAVE to up my pledge. Lets face it many people can't - I see a lot of Kick Starters that all depend on me spending more to get more stuff, so once I reach my limit there is no incentive for me to put effort in by spreading the word.
I CAN get more stuff by uping my pledge, but there is still a reason for me to help by spreading the word and bringing in more backers - rasing YOUR total pledges and getting ME more loots. Again I urge you to look at the Low Life Minis comments. There was coordinated effort there to make sure the wrod was getting out as far as possible.